Research on Regulation of Internet Advertising Platform

As advertisement publishers, Internet advertising platforms are the main media and channels for commercial paid advertisements. Management norms control mechanisms act first barrier in actual governance activities. Interest-oriented have natural defects process of regulation. The platform has multiple identities such as participants public advertising, rule-makers, discourse system builders, product development operators, owners, service providers. need to strengthen their own regulations improve content review rules, qualification access operations channel management mechanisms, also self-discipline[1]. At same time, government regulatory agencies industry organizations supervision platform, society participation.